I am so excited to announce the NEW Luxe line of Amanda Holloway Photography!
Last year, I had a desire to give my clients an experience unlike any other out there. I wanted to give my clients a once in a lifetime experience – something that wasn’t being offered already. I helped pioneer the makeup and hair services for the senior photography industry and am known for setting industry standards. I had recent dreams of sequins and tulle and jewels and lace. I had also recently learned how to use amazing studio lighting to create fashion inspired formal portraits for my seniors. My idea was to marry the two dreams into one huge vision. I was going to need a space… a big space. One that allowed me to house a stunning array of couture gowns and accessories to match along with a space to photograph my amazing clients with studio lighting.
After finding an acceptable space it was time to tear down walls – literally. I hired a contractor and ripped my new space to shreds. EVERYTHING was replaced… ceiling tiles, walls, floors, custom cabinetry, and everything in between. I wanted the feel of a downtown loft with a modern atmosphere so that my clients would feel comfortable and at home when with me. After all, I had worked in an office for over five years and I certainly didn’t close that chapter of my life to live in another office. The color scheme was decided on gray, white and chrome – where modern luxury meets timeless simplicity. After two months of demolition and renovations, I finally had a studio and space I was proud to bring my clients and shoot in. It embodies everything that the Amanda Holloway Photography brand represents and I am so excited to share it with my future clients.
A big question I’ve been hearing about is “Why?” Why all the dresses? Why all the specialties? These dresses are FOR my clients. I want my clients to feel absolutely AMAZING and STUNNING and BEAUTIFUL and what better way to help them feel that way than with a bunch of super fun fluffy dresses, sequins and jewelry?!? Do you remember how you felt when you put on your senior prom dress? You felt special… it wasn’t any other day. I want that feeling to transfer over to their senior portraits as well. Yes, I know that my clients already feel pretty dang special when we’re photographing their senior portraits because that’s how I’ve built my services, but I just wanted to take it even further… pushing it into another level. THEY DESERVE THAT. They deserve to FEEL that.
I knew that I wanted to debut this new Luxe experience in a special way and after a lot of soul searching, I decided to hire a videographer – no… I decided to hire a fashion filmographer. I remember first seeing Ale’s work and being moved to my core. There’s something about her work that she just gets. The emotion and movement behind her films just speaks to me in a way that causes me to FEEL her films. When we met, it was like the planets had aligned and everything was right. We literally FEED off of each other’s creative ideas. We talked about three different concepts… I wanted to show my prospective clients that it doesn’t matter WHO you are – the party girl, the whimsy girl, the elegant girl – nope, doesn’t matter. EVERY SINGLE GIRL OUT THERE deserves to feel how my clients feel. IT DOESN’T MATTER if you think you’re not pretty, if you think you’re not model material, or if you think you won’t look good – IT DOESN’T MATTER. I know the truth…. that you’re beautiful inside and out and I want you to trust me to show you. I will give you the senior portrait experience of a lifetime – better than anyone else can give you…. and you will see how gorgeous you truly are!
I seriously LOVE watching my clients’ reactions when they turn that corner and see what’s waiting for them. Some squeal, some jump up and down, and some remain speechless at the dress selection. They love finding the perfect dress for them and you can see it in the way they carry themselves in front of the camera. They stand a little bit taller, and look into the lens without fear or hesitation. They feel absolutely stunning and confident and everything special. THAT is why I love my job.
We had so much fun shooting all three concepts and showcasing the new space! Seriously – I could do that EVERY DAY. It was 10 long hours of shooting, but the end result was MORE than worth it. Here’s the LUXE video and images from our shoot day.