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Kitchen Sink Workbook & Media

340+ page intense educational workbook covering entire business intensities.

$750$1,250

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KSW BOOK INCLUDES:

*** INCLUDED IN THE KITCHEN SINK WORKSHOP BOOK ***

BRANDING

– logo
– colors
– typography
– other elements
– building your brand
– quick study: the AHP brand
– “Branding Truth” by Tyrie Smith
– AHP studio transformation

MARKETING

– websites
+ splash page
+ home page
+ about me / why me
+ investment
+ galleries
+ reviews
+ behind the scenes
+ featured sessions
+ social media feed

-Facebook
+ header
+ sneak peeks
+ tagging
+ insights (and AHP insights quick study)
+ cyclical viewing

– Instagram
+ calls to action
+ insta-blogging
+ cross promotion
+ networking
+ increasing engagement through conversation
+ quality curation
+ bio
+ captions to increase engagements
+ researching progress
+ branded hashtags
+ collateral links
+ lifestyle visuals
+ posting at peak times
+ brand socializing
+ varying content
+ exclusivity
+ website showcase
+ hashtag research
+ shortcut type for streamlining
+ insta-stalking
+ consistency in posting
+ using emojis to grab attention
+ instareels
+ reposting etiquette
+ quick study: planning insta-posts (30 brandable post ideas)
+ quick study: using media for inspiration

– Snapchat
+brand showcase
+ increasing story interest through varying content
+ client representation
+ asking for feedback
+ snap hooks & cross promotion
+ authenticity
+ exclusivity
+ sneak peek turn out
+ influencers
+ snapcode branding
+ snap collateral
+ visual grouping for snapchat stories
+ tracking engagement
+ quick study: 18 brandable snap story ideas
+ quick study: 10 tips for daily posting

– Social Media Planning
+ yearly outlook
+ monthly planning
+ weekly creation
+ a case for spontaneity
+ quick study: monthly content planning for IG and SC

AFTER THE INQUIRY

– senior magazine
– digital vs print
– cover
– table of contents
– in the press
– why AHP?
– meeting the team
– before & afters
– the edit
– featured sessions
– ordering session
– timeline
– FAQs
– testimonials/reviews
– products
– investment
– recap
– quick study: the AHP e-mail signature

SENIOR REP PROGRAMS
(explains what I do for ALL of my seniors instead of a rep program)
– the basics
– the math
– the proof

NETWORKING
– working with a MUA / stylist
– 10 tips for perfect makeup application
– partnering with a clothing boutique

PRICING

– session tiering (my 2011 through 2016 session options)
+ the psychology
+ fee splits
– personal finance analysis
+ hard math
+ the spreadsheet
– cost of goods
+ gift prints
+ art prints
+ storyboards
+ gallery wrapped canvas
+ albums
+ senior year book
+ memory box
+ grad anouncements
+ quick study: the senior gradalogue
+ digital collection
+ AHP product index (size, mount, lab, etc)
-collections
+ basics
+ as a whole
+ value vs savings
+ framework
+ Collection #1 (AHP 2011 – 2017 examples)
+ Collection #2 (AHP 2011 – 2017 examples)
+ Collection #3 (AHP 2011 – 2017 examples)
+ Collection #4 (AHP 2011 – 2017 examples)
-digital files
+ minimum order requirements
+ placement in collections

CLIENT MANAGEMENT

– restrictive scheduling
– client workflow
– inquiries
+ AHP inquiry e-mail
– booking
+ AHP booking e-mail
– confirmation
+ AHP confirmation e-mail
– contracts (includes policies, not wording due to legal restrictions)
+ session retainers, rescheduling, sick, late arrival, client responsibility, performance failure, archival, copyright,
price list, sales, releases
– “Laying Down the Law” by Rachel Brenke
– quick study: Business Taxes with AHP CPA Dewitt Oleinik
-Welcome Packet
+ tips
+ contents
– session prep e-mail including fashion consultation information
+ AHP booking e-mail
– senior session style survey (including ALL AHP survey questions)
+ real client answers and analysis
+ real client answers and comparison
+ fashion trend questions
+ photographer choice questions
+ photography style questions
– fashion consultation
+ timeline
+ guiding
+ workflow
– the shoot
+ ice breakers
+ shoot time
+ what to bring
-quick study: “What’s Next” cards
-premiere ordering session scheduling
+AHP e-mail
-final communications
+ AHP e-mail

THE ART OF PHOTOGRAPHY

– location
+ glass walls
+ side street
+ concrete stairs
+ holiday inn
+ hiking trail
+ stables
– lighting
+ white balance
+ Kelvin & where to start
+ reflector use
– 10 tips for purposeful posing
– flow posing (complete with 10 example sets with 30 images)
– 10 tips for editorial posing
– composition

POST PROCESSING

– the basics
+ layers palette
+ adjustments
– overall color correction and color management
– skin (clean editing for retaining texture)
– under eyes
– brightening irises
– defining eyes
– manual contouring
– deepening tones
– sharpening
– portraiture settings
– alien skin settings

PREMIERE ORDERING SESSIONS

– slideshow
– samples (psychology of showcase and how to upsell)
– pricing showcase
– payment options

WORKBOOKS WILL BE MAILED OUT WITHIN ONE WEEK OF PURCHASE

(you will also receive financial spreadsheet files to go with the book)

KSW THUMB DRIVE INCLUDES:

*** INCLUDED ON THE KITCHEN SINK WORKSHOP THUMB DRIVE ***

E-MAIL RESPONSES

– client inquiry response e-mail
– client booking e-mail
– client confirmaiton e-mail
– senior session style survey & fashion consultation e-mail
– ordering session scheduling e-mail
– product pick up e-mail
– senior app delivery e-mail
– senior gradalogue details e-mail
– senior yearbook details e-mail

EDITING TUTORIALS

– skin (retaining texture, blemish removal, wrinkles / cracks, Portraiture)
– eyes (circles, bags, equalizing size & backlit eyes definition)
– contouring (face mapping, shaping light, settings)
– polishing (adding depth, cleaning up hair & fly aways, sharpening)
– light (adding flare, haze, & gradients)
– color correction (skin tone, color cast, etc)
– full edits: beginning to end

FASHION CONSULTATION

– fashion consultation form psd template
(fully brandable & customizeable)
– fashion consultation form video tutorial

FINANCIALS

– cost of goods analysis spread sheet
– the spread sheet (product cost)

MISCELLANEOUS VIDEO TUTORIALS

– creating a logo brush in PS
– creating an IG quick video with app
– design tutorial: using templates beyond their purpose
– e-mail flow: entire e-mail workflow from inquiry to delivery
– creating flat lays
– real senior session style surveys & resulting sessions view
– restrictive scheduling: what does it look like?
– shortcut text for iPhone social media use
– welcome packet content video

ORDERING SESSION FORMS

– ordering session forms psd templates
(fully brandable & customizeable)

PRODUCT DESIGN VIDEOS

– album design using Fundy
– designing a storyboard using Fundy
– designing the Senior Yearbook with Fundy
– using the storyboard templates

SENIOR MAGAZINES

– 2011 AHP Senior Magazine
– 2012 AHP Senior Magazine
– 2013 AHP Senior Magazine
– 2014 AHP Senior Magazine

STORYBOARD TEMPLATES

– 10×20 storyboard
– 12×12 asymmetrical and symmetrical storyboards
– 16×24 asymmetrical and symmetrical storyboards

SHIPPING Terms

All sales are final and workbooks may not be re-sold as all information is intellectual property of Amanda Holloway.

SHIPPING TO THE UNITED STATES ONLY

Shipping & handling is included in the above price, however mailing issues due to purchaser misinformation will financially fall to the purchaser. Product will ship out within one week of purchase.

Mileage Restriction

You may NOT purchase this guide if you live within 150 miles of The Woodlands, TX.

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